WHEN THE NEW EU DIRECTIVE COMES INTO FORCE
Let’s start with a short introduction into the legal process of the directive becoming applicable. First, the new directive has to be approved by the Council. Next, published in the Official Journal of the European Union, then all of the new rules need to be implemented by all the Member States within 2 years. Directives are not legally binding in a direct way – national laws are supposed to be changed and implemented in such a way to meet the new requirements. If you live and work in one of the European Union countries, you may want to find out if there is something you should change in your usual practice or worth greater attention.
This time, the European Copyright Directive caused more controversies than such changes usually do. It was the first update to the EU copyright rules for almost 20 years (2001). But do not get the wrong impression, it has not been neglected but discussed for a couple of years already. We examined the details and changes which the new directive brings and wrote you a short recap.
Here are some of the most pressing issues:
* It remains unclear, why EU legislature decided for a technologically-specific term ‘hyperlink’, instead of something more neutral, like ‘clickable link’ or ‘Internet link’. Picking such a terminology raises a question whether the directive excludes from its scope only ‘hyperlinks’ or other types of ‘clickable links’ as well…
CAREFUL WITH THE LINKS
Some of you might be running a blog where you post your pictures, share some photography tips or information about workshops. If you do not want to have trouble with Article 11, you should be careful with the links whenever you write a new post. If a given link would contain more than a “short excerpt” from the original story or its headline, it can be banned. New articles in the discussed directive have quite a high level of ambiguity though. The 11 does not define what a ‘snippet‘ is and leaves it to each country for interpretation. The best practice over here would be to probably just add your own comments.
FACEBOOK, INSTAGRAM, YOUTUBE, GOOGLE NEWS – MAKE THEM PAY
Since the usage of the content on social media platforms became quite an issue recently, it is also widely covered in the new directive. Once the stolen content is published on one of the popular social media platforms such as, for example, Instagram, Facebook, Google News or YouTube, not only the person who uploaded the content can be held liable but also the service or platform. Those who voted in favour of the new directive say it will finally bring more balance to the discrepancy between American tech giants and European content creators. It will surely lead to better remuneration deals for the rights holders’ of certain copyrighted pieces than it is now when the companies are not considered liable for the content which their users share. Sceptics see it as a potential limitation for innovation and sharing content. But both GIFs and memes were excluded from the directive so that they can be shared as comments to form of expression of different world views.
RESEARCH DEVELOPMENT AND PRESERVING CULTURAL HERITAGE MAY HARM YOU
Despite protecting content producers’ rights, there are some points in the new directive which may actually harm photographers. The directive is supposed to boost the cutting edge research and teaching, so the copyright restrictions will not apply to content used for it. When it comes to preserving cultural heritage, if there is no management organisation which could issue a license, the out-of-commerce pieces of work can be also freely used.
SOME GOOD, SOME BAD NEWS
Article 17 (known as article 13 in the draft) revolves around online services and the way the content uploaded online should be examined before it gets published. According to the Article, filters (usually very expensive) which allow for checking if the published content does not abuse copyrights, are not required. However, without them, infringements will surely not diminish. That means that even more of your pictures might get stolen! We are already anticipating more findings.
European Union copyright sets out financial damages for all the creators whose copyrights are infringed. However, in accordance with Article 17, they are not entitled to claim anything if their posts get censored. There is quite a risk coming from the big companies, such as Facebook which may, even by accident, block a percentage of posts. Then, it is quite possible that they will make these users wait for a long time to be screened. In such a case, Article 17 does not guarantee even minimal protection for content creators.
THERE ARE MEANS TO CLAIM YOUR RIGHTS
As the arguments above show, the implementation of the new directive is quite controversial. It already brought a lot – and may still bring some more – long discussions in the media world. Surely, putting more responsibility on big American platforms is good news. Now, if Facebook or Instagram uses your picture without your consent, you can sue them. At PhotoClaim, we make sure to follow all the important updates and stick to our mission to fight against image theft. Now we get back to work and search for new findings to process for you.